Undergraduate Honors Thesis
This case study explores the colorful history of K-Pop, whose origins can be traced back to the early 20th century, discusses its artistic as well as cultural influences and analyzes K-Pop’s role as a mechanism of brand experience for the Korean Wave and South Korea. Most importantly, this case study seeks to provide an impartial look into the kaleidoscopic world of K-Pop culture in contemporary South Korea.
Also presented at the poster sessions of the 2014 National Collegiate Honors Conference in Denver, Colorado.
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Mock Magazine Spread
In 2012, our advertising course divided into teams for a group-run campaign for a client of our choice. Our principal theme for Ford Motor Co. addressed five different cars that marketed towards a different audience. This project is a two-page foldable spread for a magazine. The design aimed to appeal to a luxury car’s ability to attract attention as well as a play on “riding high”.
NOTE: Lincoln star graphic, name, and vehicle are registered trademarks of Ford Motor Co. All Rights Reserved.